Client Overview: Empowerment Resources, Inc. (ERI), a Jacksonville-based nonprofit founded in 2002, is committed to empowering at-risk youth and families by providing gender-specific programming, parenting education, and life skills workshops. ERI’s mission is to help children and families become stronger and more self-sufficient, equipping them to thrive and lead in their communities.
Campaign Objectives: Opal Street Media Group partnered with Empowerment Resources, Inc. to elevate awareness of the nonprofit’s critical work, focusing on increasing engagement for their key programs: Journey Into Womanhood, Parenting Education Seminars, and Life Skills Workshops. The aim was to create compelling testimonial content that would illustrate the real-life impact these programs have on individuals and families in the Jacksonville area.
Approach: Opal Street Media Group developed a series of high-impact testimonial videos designed to capture the authentic voices of ERI’s program participants. These videos shared personal stories of transformation, focusing on how the Journey Into Womanhood program helped girls grow into confident leaders, how Parenting Education workshops provided families with practical skills to overcome challenges, and how the Life Skills sessions increased the self-sufficiency of at-risk youth.
Each testimonial showcased the value of the program, demonstrating its role in fostering leadership, improving academic performance, and instilling life skills that deter youth from negative behaviors. The content was strategically crafted to evoke emotional connections, further building ERI’s credibility and increasing visibility within the local community.
Execution:
- Testimonial Videos: Opal Street Media Group produced professional testimonial reels, where past participants shared their stories about how ERI’s programs impacted their lives. Each video was framed around a specific program, such as Journey Into Womanhood, offering real insights into the support and transformation these programs offer.
- Targeted Social Media Campaigns: The testimonials were distributed through a series of social media posts, each designed to highlight different aspects of ERI’s work. Facebook and Instagram posts featured snippets of the video content, using engaging captions and hashtags to boost engagement.
- Community Engagement: A special focus was placed on community involvement by encouraging people to share the testimonial content, resulting in a grassroots campaign that amplified the reach of ERI’s mission across social platforms and local networks.
Results:
- Increased Program Enrollment: Following the launch of the testimonial series, ERI saw a 25% increase in applications for the Journey Into Womanhood program and higher participation rates in the Parenting Education and Life Skills Workshops.
- Enhanced Visibility: The testimonial videos significantly raised awareness of ERI’s services, as evidenced by a substantial rise in social media followers and engagement rates. The authenticity of the testimonials resonated with the local community, driving donations and volunteer sign-ups.
- Strengthened Brand Identity: ERI’s messaging around empowerment and community support was further solidified through this visual storytelling approach, positioning the organization as a key resource for families in Jacksonville.
Through this collaboration, Opal Street Media Group successfully demonstrated its ability to use video storytelling to elevate nonprofit initiatives, helping ERI increase awareness, support, and program participation.
Empowerment Resources, Inc.: Visit ERI’s website for more information about their programs and initiatives.
